New Media Analysis

How does the newspaper's website compare with its paper version?

The difference between the website version of the newspaper and the paper version is that there is less advertisement online because it can be constantly updated through out the day and there are links that lead to the advertisements website therefore there is no need for advertisements to take up large amounts of room. Also because the website can be updated through out the day the stories can be updated unlike with the paper version which only provides so many stories and cannot be updated so by time you get the newspaper it could be classed as old news.

How does the website make use of:

Digital technology- By using the internet the website can be updated constantly throughout the day so that the reader is always getting up to date news as the readers are more demanding now than 50 years ago. Search engines allow the reader to search for the stories they want rather than searching through loads of topics to find what they want like with newspaper. Also it makes the newspaper more interactive because its online.

Convergence - The website uses convergence because it is more interacive and it has moving images. Also there is the use of advertisements with links to websites as well as the use of video's where you can leave messages.

Interactive Features - The Sun's website has interactive features such as search engines, advertisements with links to websites.

New Forms of Advertising - Because the website is interactive it makes it better for advertisers, because the advertisement leads straight to the website so the reader can look at the advertisement properly.

User Generated Content - The website remembers what type of stories the user generally reads and remembers it so that reader gets the stories they want quicker. We also have Suntalk where readers can leave comments.

New Sources of Revenue - Because The Sun is now online the advertisement is now online so advertisers will be paying for there adverts to be on the website but they wont be paying as much because they can advertise on social working sites such as facebook for cheaper.


What information/statistics can you discover about how successful the website is in attracting readers/hits?

A daily statistic for viewing the website is 1,229,518 which gives the website an average monthly viewing of 21,248,552 for the month of march in 2009. This shows us that the website is being a huge success.

Is your newspaper distributed to mobile phones? What can you find out about this service?

The Sun is distributed on mobiles phones and features monophonic and polyphonic ringtones aswell java games and page 3 wallpapers and screensavers. There is also a mobile platform that enables content providers to market, sell and deliver there products and services to users on all mobile networks.

Advertising Analysis

As you can see in this first advert they are trying to put across the point that there is something for everyone. Firstly we have the couple which shows there is something for both females and males. Then we see an old man walk over and see the story about Hero's this reflects the newspapers point that it is something for everyone as it even attacts older generations.


As we can see in this second advert we see communities coming together as we have the builders and the business people and then we have different nationallities and ages coming together and all playing together. I think this advert is more aimed at men as we have the beautiful women dropping footballs which will automatically attract men because its sports and women.

Content Analysis

The front page

On the front page of The Sun we have the masthead which is bright red and with bold white writing. Also next to the masthead there is a display advert for a free loaf of bread which attract the lower class readers because it is food which they use everyday.

We only have one main story on our front page and it has the headline of "White Van Man can land two grand by canning van" We then hav e a simple 17 lines which lures the reader in. This story is then contuinued on pages 6 & 7. Because there is no more other stories we have pictures that lure the reader in to buy the newspaper. For example there is a picture of Susan Boyle with the sub headline "BET SU LOOK GOOD ON THE DANCEFLOOR" this then lures the reader in to read page 5. Then to attract our male readers we have a lure on the football "The gr8est game since... last week!"

It focuses on a main story and pushes the celebrity and football stories to the side this allows to show a more serious matter first but still lures the reader in so that they buy the newspaper.

Editorial Content

Celebrity - 18.9 %

Crime - 16.8%

Sport - 3.5%

Politics - 3.5%

Buisness / Economics - 6.3%

Supplements

There has been no magazines or pull out in this magazine because there is only magazines in The Sun on saturdays.

Promotions

In the newspaper i brought there was promotions on bread as there was a voucher for a free loaf of bread from the co-operative. There is also a promotion for a free page 3 wall paper and video. This attracts men who are intersted in page 3 models as they then get it on there phones for free. We also have promotions for tesco and asda.

Advertising

Within this weeks Sun we have the following advertisments

• Tesco - Stella Offer
  
• O2 - 4 free sims
• Asda - Tea and Pud for four
• Debenhams - Free £10 vouchers
• Barclays - Credit crunch advert
• T-mobile - £30 pound credit
• Sky - for £16-50
• Adverts for chats with girls.

Other features

• Horoscopes
• Cartoons
• Letters @ the sun
• Fashion tips
• Tv Guide
• Jane Moore page - Celeb gossip
  

How does the style of the newspaper reflect its readership?

Logo Design - The logo it big and red and is positioned at the top left hand side of the newspaper.

Masthead design - The masthead design is the same as the logo as it is big and uses the colours red and white to attract the readers attention.

Headlines - "Bet SU look good on the dancefloor" "Desperately tweaking Susan" " The Crown Fools"

Style of Language -

Use of Colour - The front page as usual has the usual colours of red and white for the logo and the main story normally has white font with a black background. Other headlines are in the colour of blue and also yellow.

Use of Pictures - On the front colour we have a picture of Susan Boyle with a lure to page 5. There is also a picture of a liverpool and an arsenal player to lure the men towards the back of the paper.

Choice of Fonts - The use of fonts are bold to make them stand out to the audience

Other design features?

There are no other design features within this newspaper.


There are indications that this newspaper is trying to appeal to a more wider audience such as women and more younger readers. This is suggested by more celebrity related topics which drag in more female readers but also younger readers as they are intersted in celebrities and sport and The Sun provides both these topics.

Background Research

Which organisation owns the newspaper? What can you find out about this organisation’s aims or “missions”?

The Sun is a tablioid daily newspaper which is published in the United Kingdom is owned by News Corporation which is owned by Rupert Murdoch.

What other companies are woned by this organisation? How might these companies collaborate to assist each other?

News Corporation is one of the largest media conglomerates, and owns some of the following organisations:

In the UK

• News of the World





• The Times / The Sunday Times





• Love it (magazine)





• Insideout (magazine)

Around the world

• The New York Post





• The Australian





• Fiji Times





• Vogue (magazine)





• National rugby league (sport)





• Myspace Records





• 20th Century Fox

These companies can collaborate to assist each other by convergence, as they could merge together. By owning all these companies they could promote other types of media. For example on the website for The sun it also has at the bottom of the page links to other websites, for example;

• Times online





• The New York Post





• Sky News





• Fox News.com

These are all owned by the same company therefore they can spread more information to different types of readers by having these links.

Is there a proprietor who has control over the organisation? What can you find out about this person?

Rupert Murdoch is a major shareholder, chairman and managing director of News Corporation. He began with one newspaper in Adelaide called The News and now has become a leading investor in satelitte televison, the film industry, internet and the media.

Who is the editor of the newspaper? What can you find out about the impact the editor has on the identity of the newspaper.

The current editor of The Sun is Rebekah Wade and was The Sun's first female editor in history. Soon after becoming editor, she ran the headline "Bonkers Bruno Locked Up" about the former heavyweight boxing champion Frank Bruno and his mental health problems. The next day the Sun ran a 600 word reply from the head of the mental health charity Sane, and since then has adopted a style guide on covering mental health stories prepared by the same charity. Rebekah and her husband spent a day with the head of Sane and made donations to the charity.

What is the current circulation of the newspaper? How does that compare with its competitors within the same category.

The Sun's average net circulation is currently 3,068,035. In comparision to other similar newspapers such as Daily Mirror and Daily Star this circulation figure is high as it has the highest circulation between all three of the newspapers. For example; Daily Mirror has a circulation rate of 1,340,131 and the Daily Star's circulation rate is 819,880.

What is the cover price for the newspaper? Calculate total daily sales revenue (cover price x circulation x 2/3).

The current cover price for The Sun between monday to friday is 30p there for this means the total daily sales revenue is 613,607.

What are the advertising charges for the newspaper? Can tou deduce rougly how much the paper makes daily in display advertising revenue?

In the newspaper i have studied an average advertising price for a full front page in colour is £50,975, this is the price for only one day. If there is advertising on page three in full colour it is £53,239.

	Colour	Mono
Full page ROW	£50,975	£40,159
Full page 3 day option	£53,239	£42,473
Full page - firm day	£55,502	£43,514
Back page solus 13 cm x 2 cols	£7,147	-
SCC ROW	£214	£169
SCC 3 Day option	£224	£178
SCC - firm day	£233	£182

What are the current readership statistics for the newpaper? What can you deuce about the newspaper's target audience?

The current readership between July 08 to December 08 is 7,733,000 in which 55% of this readership is male and the other 45% is female readers. The main readerhip age groups for this newspaper with a readership of 1,569,000 is between the ages of 15 - 24 and 35 - 44 which all together makes up 40% of the total readership.

From these figures we can tell there main target audience is between the ages of 15 - 44 as the total readership for ages 25 - 34 is 1,405,000 which alone is 18% of The Sun's readership. Over all the readership percentage between the ages of 15 - 44 is 58%. There main social class is people within the ABC1C2 band as this readership is 5,372,000 which is 69% of there readership.

What information can you find out about how the newspaper has been changing recently ?

In this news paper crime coverage has been more prominent from 2007 up to now in 2009. Over the years the newspaper readership industry has been dying and they are now upa nd running online providing storyies 24/7. The site is constantly updated throughtout the day here is what i found before ten o'clock on thursday 23rd of april:

• Story on the sickest girl in Britain


• Cheryl Cole story - Sexiest woman in world


• Credit crunch


• Advertisement for walkers crisp


• News on Queen's small party for 83rd birthday


• Sport stories on soccer star David Wheater and Man Utd legend Roy Keane


• Story on Show biz story of Rihanna and Katy Perry.


• Britains got talent


• 3 advertisement for mobiles


• Page 3's make over into Susan Boyle


• Horoscopes (link)