- News of the World
- The Times / The Sunday Times
- Love it (magazine)
- Insideout (magazine)
Around the world
- The New York Post
- The Australian
- Fiji Times
- Vogue (magazine)
- National rugby league (sport)
- Myspace Records
- 20th Century Fox
These companies can collaborate to assist each other by convergence, as they could merge together. By owning all these companies they could promote other types of media. For example on the website for The sun it also has at the bottom of the page links to other websites, for example;
- Times online
- The New York Post
- Sky News
- Fox News.com
These are all owned by the same company therefore they can spread more information to different types of readers by having these links.
Is there a proprietor who has control over the organisation? What can you find out about this person?
Rupert Murdoch is a major shareholder, chairman and managing director of News Corporation. He began with one newspaper in Adelaide called The News and now has become a leading investor in satelitte televison, the film industry, internet and the media.
Who is the editor of the newspaper? What can you find out about the impact the editor has on the identity of the newspaper.
The current editor of The Sun is Rebekah Wade and was The Sun's first female editor in history. Soon after becoming editor, she ran the headline "Bonkers Bruno Locked Up" about the former heavyweight boxing champion Frank Bruno and his mental health problems. The next day the Sun ran a 600 word reply from the head of the mental health charity Sane, and since then has adopted a style guide on covering mental health stories prepared by the same charity. Rebekah and her husband spent a day with the head of Sane and made donations to the charity.
What is the current circulation of the newspaper? How does that compare with its competitors within the same category.
The Sun's average net circulation is currently 3,068,035. In comparision to other similar newspapers such as Daily Mirror and Daily Star this circulation figure is high as it has the highest circulation between all three of the newspapers. For example; Daily Mirror has a circulation rate of 1,340,131 and the Daily Star's circulation rate is 819,880.
What is the cover price for the newspaper? Calculate total daily sales revenue (cover price x circulation x 2/3).
The current cover price for The Sun between monday to friday is 30p there for this means the total daily sales revenue is 613,607.
What are the advertising charges for the newspaper? Can tou deduce rougly how much the paper makes daily in display advertising revenue?
In the newspaper i have studied an average advertising price for a full front page in colour is £50,975, this is the price for only one day. If there is advertising on page three in full colour it is £53,239.
| Colour | Mono | |
| Full page ROW | £50,975 | £40,159 |
| Full page 3 day option | £53,239 | £42,473 |
| Full page - firm day | £55,502 | £43,514 |
| Back page solus 13 cm x 2 cols | £7,147 | - |
| SCC ROW | £214 | £169 |
| SCC 3 Day option | £224 | £178 |
| SCC - firm day | £233 | £182 |
What are the current readership statistics for the newpaper? What can you deuce about the newspaper's target audience?
The current readership between July 08 to December 08 is 7,733,000 in which 55% of this readership is male and the other 45% is female readers. The main readerhip age groups for this newspaper with a readership of 1,569,000 is between the ages of 15 - 24 and 35 - 44 which all together makes up 40% of the total readership.
From these figures we can tell there main target audience is between the ages of 15 - 44 as the total readership for ages 25 - 34 is 1,405,000 which alone is 18% of The Sun's readership. Over all the readership percentage between the ages of 15 - 44 is 58%. There main social class is people within the ABC1C2 band as this readership is 5,372,000 which is 69% of there readership.
What information can you find out about how the newspaper has been changing recently ?
In this news paper crime coverage has been more prominent from 2007 up to now in 2009. Over the years the newspaper readership industry has been dying and they are now upa nd running online providing storyies 24/7. The site is constantly updated throughtout the day here is what i found before ten o'clock on thursday 23rd of april:
- Story on the sickest girl in Britain
- Cheryl Cole story - Sexiest woman in world
- Credit crunch
- Advertisement for walkers crisp
- News on Queen's small party for 83rd birthday
- Sport stories on soccer star David Wheater and Man Utd legend Roy Keane
- Story on Show biz story of Rihanna and Katy Perry.
- Britains got talent
- 3 advertisement for mobiles
- Page 3's make over into Susan Boyle
- Horoscopes (link)
Really good work, Leanne
ReplyDeleteSome comments -
You need to link your analysis of the editorial and advertising content to the relevant audience statistics -
You say that the readers are ABC1C2 but this is a massive band. Clearly the largest bands are in the C2DE area - ie. working class. You need to link this to the focus on celebrity and sport.
You should gather specific examples from the website of features which enhance the traditional reading experience with convergence (moving images), interactivity, and opportunities for readers to contribute their own content.